Pillark – Pillar & SEO Cluster Internal Linking

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The problem Pillark solves: on a site with more than a handful of pages, nobody knows how the pages are actually connected. WordPress will happily tell you a page exists. It will not tell you that nothing links to it, that the page you want to rank gets no links from the articles written to support it, or that six pages mention a service by name without ever linking to it. That information exists — it is just spread across every post, one editor screen at a time.

Pillark reads all of it in one pass and puts it on a single screen.

The overview. One table covers every published page and post: how many pages link in, how many it links out to, external links, internal links that lead nowhere, and when it was last touched. Pages nothing links to are marked as orphans, because those are the pages search engines are least likely to find. You can filter to just those, just the ones with dead links, or just the ones nobody has touched in a year.

The clusters. Pick the page a cluster is built around and Pillark shows every supporting page as a card, colour coded by which way the links run: both ways, one way, or not at all. It also finds the pages that mention another page by name without linking to it — the easiest internal links on a site, and the ones most often missed.

Everything runs inside your own WordPress admin. The plugin reads your existing posts and pages, builds an internal link map, and caches it. Nothing is sent anywhere, and nothing is written to your content: Pillark tells you which page to open and what to add, and you write the link.

Pillark is built and maintained by Lasse Enggaard, a Danish SEO specialist working with search optimisation and AI search. He is a co-owner of the Danish web agency Webro and has worked with SEO since 2015. Pillark started because he needed a better overview himself. Working on SEO for clients, the same question kept coming up on every site — which pages are actually linked, and which ones are not — and answering it meant opening one page at a time and writing the answers down. He built the tool for his own client work first, and it turned out to be worth releasing. You can read more at pillark.org.

Everything it reports

• Clusters – choose your Pillar pages and see each cluster on one screen. Every supporting page is a card showing whether the link runs both ways, one way, or not at all.
• Internal link profile – one table covering every published page and post: internal links in and out split by post type, the anchor text used most often to link in, external links, dead internal links and the date it was last modified.
• Orphan detection – pages that receive no incoming internal links at all, marked in every row and available as a filter.
• Dead link detection – internal links pointing at pages that no longer exist, checked against posts, pages, archives and taxonomies so the count can be trusted.
• Linking opportunities – pages that mention another page by name without linking to it. The words are already written; only the link is missing.
• Keyword cannibalization – posts competing for the same focus keyword.
• Duplicate anchors – identical anchor texts pointing to different URLs.
• Manual cluster members – attach an existing page to a cluster by hand while restructuring, before the links between them exist.

Works with Yoast SEO

The keyword cannibalization report uses Yoast SEO’s focus keyword data, and the per-Pillar cluster score includes Yoast’s SEO title, meta description and focus keyword as one of its signals when Yoast is active. Neither is required — the internal link analysis, cluster overview and other tools all work without Yoast installed. This is an independent plugin and is not affiliated with, endorsed by, or connected to Yoast.