Hustle – Email Marketing, Lead Generation, Optins, Popups


Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Promoting your offers, sales, and giveaways (e.g. Black Friday, Christmas, Halloween) just got easier with simple to set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.

Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.

Instant Templates For Every Kind Of Offer (Black Friday, Christmas, One-Time)

Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:

Learn The Ropes With These Hands-On Hustle Tutorials

Get Creative With Styling For Desktop and Mobile

Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.

Take Styling & Customization Even Further

If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.

Highly Targeted Display Settings

Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.

Smart Triggers For Popups And Slide-ins

As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.

Set Specific Schedules For Best Results

Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.

Reach Out To Visitors Via Email

Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.

Get Busy With Social Sharing

Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • LinkedIn
  • VKontakte
  • 500px
  • Houzz
  • Instagram
  • Twitch
  • YouTube
  • Telegram
  • WhatsApp

Form Builder Integrations

Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.

Grow Your Mailing List

Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.

  • AWeber
  • ActiveCampaign
  • Campaign Monitor
  • MailChimp & MailChimp groups
  • Constant Contact
  • ConvertKit
  • GetResponse
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • SendinBlue
  • MailerLite
  • iContact
  • Zapier
  • SendGrid

Gutenberg WordPress Editor Block

Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.

Smart Exit-Intent

Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.

ReCAPTCHA Spam Warrior

Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.

Adblock is no Match for Hustle

Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.

Measure Performance and Results

Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.

Features available in Hustle include:

  • Pop-ups, slide-ins, widgets, embeds and after post opt-ins
  • Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
  • 3 free popups upgrade to Hustle Pro for unlimited
  • 3 free slide-ins upgrade to Hustle Pro for unlimited
  • 3 free social share bars upgrade to Hustle Pro for unlimited
  • 3 free embeds upgrade to Hustle Pro for unlimited
  • Built-in designs editor for simple customization
  • Color match your brand, like magic
  • Smooth display animations
  • Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
  • Super powerful conditions for targeting your audience
  • Schedule your modules to display at a specific time or date
  • Track how many times pop-ups, slide-ins and opt-ins are displayed
  • See submissions straight through WordPress
  • Conversion rates overview
  • 4 default layouts
  • Easy management dashboard
  • New features, layouts and sass coming every month

What Do People Say About Hustle?


“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan


“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack


“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98


“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario


“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch

A Note From Hustle

Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:

  • Smush – Image Compression and Optimization
  • Forminator – Form, Quiz, Poll and Survey Builder
  • Hummingbird – Speed up, Cache, Optimize Your CSS and JS
  • Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages

And if you need ALL our Pro plugins AND 24/7 WordPress support, get a WPMU DEV membership! You can try it free for 30 days:

My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.

Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.

Enjoy, The Hustle

About Us

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Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!


  • Easily customize the look of your campaigns using the in-built appearance settings.
  • Create amazing looking pop-ups, slide-ins, and embeds using our designer made templates.
  • All the display conditions you need for targeted marketing.
  • Quickly create and display a floating social sharing icon bar.
  • Build beautiful pop-ups with any of the 4 included layouts.

ਅਕਸਰ ਪੁੱਛੇ ਜਾਂਦੇ ਸਵਾਲ

What is Hustle and where did WordPress PopUp go?

WordPress PopUp went through a massive makeover and is now a complete pop-up, slide-in and email opt-in marketing suite, so we gave it a new name. With Hustle you get even more options for growing your business. Enjoy all the new features!

Will I lose my pop-ups when I upgrade from WP PopUp to Hustle?

Nope! All your pop-ups will seamlessly be added to the custom content module in Hustle.

Are there any feature limitations with Hustle?

No! Hustle gives you all the same settings and options as Hustle Pro. The only difference is Hustle Pro offers unlimited Opt-ins, Custom Content, and Social Sharing.


5 ਨਵੰਬਰ 2020
Searched for a plugin to integrate with SendGrid. Works awesome.Took me about 30 to figure stuff out. Now I could do it in 5min.
3 ਅਕਤੂਬਰ 2020
The inconsistent performance of the plugin is annoying. On many occasions, it just stops sending email addresses to Aweber. I have to manually renew the authorization code for many times. I have to manually login to WordPress dashboard to check if emails were stuck or sent through to AWeber. The main issue is I don't know when is it going to fail again. I have decided to move on to other plugins.
3 ਜੁਲਾਈ 2020
This plugin was our go-to for Covid-19 business updates for tourism and hospitality businesses. It was so simple to add into a website and display a pop up or slide in with relevant information for the business. The themes available leave a lot to be desired, but if you know CSS, customising the look and feel for a website takes less than 10 minutes.
Read all 737 reviews

ਯੋਗਦਾਨੀ ਤੇ ਵਿਕਾਸਕਾਰ

“Hustle – Email Marketing, Lead Generation, Optins, Popups” is open source software. The following people have contributed to this plugin.


“Hustle – Email Marketing, Lead Generation, Optins, Popups” has been translated into 5 locales. Thank you to the translators for their contributions.

“Hustle – Email Marketing, Lead Generation, Optins, Popups” ਦਾ ਆਪਣੀ ਭਾਸ਼ਾ ਵਿੱਚ ਅਨੁਵਾਦ ਕਰੋ।

ਵਿਕਾਸ ਕਾਰਜ ਵਿੱਚ ਰੁਚੀ ਰੱਖਦੇ ਹੋ?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


4.3.5 ( 2020-11-20 )

  • New: Christmas and Holidays templates
  • Enhance: Compatibility with block based widgets
  • Enhance: Minor UX/UI details
  • Fix: Fields gap not working in mobile

7.3.3 ( 2020-10-12 )

  • Fix: Aweber token fails to refresh automatically
  • Fix: Wrong links being displayed for single plans
  • Enhance: “Install Pro” message compatibility with new plans
  • Enhance: Error handling for iContact API requests
  • Enhance: Form fields data escaping on creation
  • Enhance: Send a test request automatically when connecting to Zapier
  • New: Global option for defining the mobile breakpoint
  • New: Allow accessing some of the module’s actions found in the listing in wizards
  • Enhance: Move the “Preview” button to the top of the wizard
  • Enhance: Validate schedule dates so the start date isn’t greater than the end date
  • Enhance: Include Google’s reCAPTCHA in the privacy text
  • Fix: Wrong default tag in the automated email for grabbing the post URL
  • Fix: Notice for empty data in the analytics WP widget shows up when there’s data
  • Fix: Several minor UI and UX issues
  • Fix: “Disable page scroll” gets enabled when closing the first of two modules using it
  • Fix: Display tracking data for sub-types when tracking is disabled
  • Fix: Dashboard’s button to view the module’s tracking data not behaving as expected
  • Fix: Conflict with WP Recipe Maker plugin
  • Fix: Last Conversion not displaying properly in MU
  • Fix: CTA and form submission conversion filter not working for tracking data
  • Fix: User getting updated in GetResponse and Hubspot even when already subscribed users aren’t allowed
  • Fix: Error with ConstantContact when updating user’s lists when it’s already subscribed
  • Fix: Browser visibility condition flagging MS Edge as Chrome

7.3.1 ( 2020-08-22 )

  • New: Modules preview for mobile and desktop, and in a frontend page
  • New: Button for going to the documentation page
  • New: Reset button for the appearance Typography and Advanced settings
  • Enhance: Allow displaying the analytics widget without a title

7.3.0 ( 2020-08-20 )

  • Add pre-built templates to choose from when creating a module
  • Add settings for changing the typography properties of the modules’ elements
  • Add settings for adjusting the border, spacing, and shadow of the modules’ elements
  • Add settings for adjusting the module layout
  • Add settings for handling the module appearance in mobiles
  • Fix Campaign Monitor not updating a subscribed user’s details
  • Fix emails list export not working on Flywheel
  • Fix minor UI and UX issues

7.2.1 ( 2020-07-06 )

  • Add a visbility condition for Cookies
  • Add a widget for the modules’ analytics in the WordPress Dashboard
  • Add “time delay” option for the AdBlock trigger
  • Add tag in the modules listing pages when tracking is disabled for the module
  • Fix incompatibility with WordPress versions previous to 5.0
  • Fix deleted default form fields show up again on page load
  • Fix using a relative path for including the autoloader file
  • Fix custom classes added to form fields not displaying in frontend
  • Fix reCAPTCHA custom error message not being displayed
  • Fix reCAPTCHA light and dark theme not updating as selected
  • Fix mobile offset values affecting desktop display for Social Sharing modules
  • Fix error in console when sharing a page using Pinterest
  • Fix missing check for performing bulk actions
  • Fix missing title and subtitle elements in the global “Palettes” settings
  • Fix AdBlock trigger not working as expected
  • Fix CSS changes not displaying in the preview unless the module is saved
  • Fix minor UI and UX issues
  • Improve the query for retrieving the site’s posts for visibility conditions
  • Improve compatibility with Branda’s Text Replacement tool
  • Update handling of Aweber’s response on subscription

7.2.0 ( 2020-05-26 )

  • Add scheduling modules functionality
  • Add hooks for adding custom Social Sharing platforms
  • Add handlers for modules’ views in front
  • Fix Pop-up not showing on single CPT pages
  • Fix select dropdown search boxes not working fine in some modals
  • Fix Font Awesome icons not showing up in modules
  • Fix select dropdown for Mailchimp interests is not visible
  • Fix ‘Page’ condition for blog and WC shop pages not displaying the module
  • Fix ‘Above’ and ‘Below’ options for feature image positioning not working
  • Fix Embedded modules not displayin on preview on certain screen sizes
  • Fix minor UX and UI issues
  • Fix PHP notices when connecting to Aweber
  • Fix error when toggling tracking in bulk
  • Fix issues with ActiveCampaign and custom fields
  • Fix videos not being properly resized under certain conditions
  • Fix error on form submission when using custom date formats in the date field
  • Fix iContact marking a subscription as not subscribed when it was actually subscribed
  • Improve accessibility for modals and toggles on admin side
  • Improve accessibility for icons
  • Improve performance on admin side
  • Improve making the colorpickers editable without opening the selector

Changelog for previous versions.